ABOUT EBANOMICS

Ebanomics is a thought-leadership and strategic policy platform dedicated to advancing a new economic narrative for housing. At a time when the UK faces unprecedented pressures—rising homelessness, escalating private rents, shrinking social housing stock, widening poverty gaps, and a local government system under strain—Ebanomics provides clarity, analysis, and solutions rooted in evidence, economic logic, and lived realities.

Founded by Amma, a seasoned housing executive with more than 20 years’ experience in local government, Ebanomics challenges traditional assumptions about how housing systems function. It reframes housing not as a cost but as an asset class that underpins stability, productivity, community wellbeing, and long-term economic resilience. The platform exists to close the gap between policy ambition and operational reality, calling for prevention-first systems, data-driven decision making, and housing strategies that recognise the true economic value of secure homes.

Ebanomics stands for a simple but transformative principle: economic justice begins with housing justice. The platform situates this belief at the heart of its analysis, exploring how structural inequalities, policy constraints, market failures, and fragmented service models combine to limit opportunity. By articulating these dynamics with clarity and assertiveness, Ebanomics offers an alternative way forward one that prioritises investment in prevention, strategic planning, and whole-system design.

OUR PURPOSE

The purpose of Ebanomics is to shift thinking across the housing, government, and economic policy landscape. It aims to influence national debate, support local authorities to redesign services, and provide leaders with practical frameworks for systemic change. This platform is for decision-makers who want to break away from crisis-led models and build housing systems that are financially sustainable, operationally coherent, and socially just.

Ebanomics is also a space for critical reflection. It invites policymakers, practitioners, students, and academics to examine how economic forces shape homelessness, affordability, and inequality. It takes the view that markets alone cannot deliver fairness, and reactive practice cannot deliver stability. Instead, Ebanomics argues for a comprehensive approach that blends strategic prevention, long-term investment, strong regulation, and a deep understanding of how people move through housing systems.

THE STORY BEHIND THE NAME

Ebanomics merges two powerful concepts:

Eban – the Adinkra symbol meaning fence, safety, home, and protection.

Economics – the study of how systems allocate resources, create value, and shape society.

Together they express the platform’s philosophy: home is not separate from economics; it is the foundation of it. When people have stable homes, economies grow. When homes are insecure, the costs cascade across the public purse, the labour market, health systems, and social cohesion. Ebanomics captures this truth and uses it to guide solutions, discourse, and leadership development.

OUR FOUNDER

Amma is a senior housing strategist who has led multiple statutory, operational, and strategic housing services, including homelessness, choice-based lettings, private sector housing, temporary accommodation, rough sleeping pathways, and tenancy management. With an academic grounding in Economics and advanced professional qualifications including CIH Level 7 and Prince2, she combines intellectual rigour with frontline realism.

Her career has been shaped by a commitment to prevention, fairness, and systemic reform. She has built high-performing services, supported councils across the UK, and delivered cross-sector transformation. As a speaker and commentator, she is known for merging policy insight with economic analysis and a clear, unapologetic critique of practices that perpetuate inequality.

Ebanomics formalises this body of work. It offers a framework through which Amma can share analysis, shape national conversations, and support leaders who want to advance social and economic justice across housing.OUR FOUNDER

Amma is a senior housing strategist who has led multiple statutory, operational, and strategic housing services, including homelessness, choice-based lettings, private sector housing, temporary accommodation, rough sleeping pathways, and tenancy management. With an academic grounding in Economics and advanced professional qualifications including CIH Level 7 and Prince2, she combines intellectual rigour with frontline realism.

Her career has been shaped by a commitment to prevention, fairness, and systemic reform. She has built high-performing services, supported councils across the UK, and delivered cross-sector transformation. As a speaker and commentator, she is known for merging policy insight with economic analysis and a clear, unapologetic critique of practices that perpetuate inequality.

Ebanomics formalises this body of work. It offers a framework through which Amma can share analysis, shape national conversations, and support leaders who want to advance social and economic justice across housing.

OUR APPROACH

Ebanomics brings together three essential elements:

1. Economic Analysis and System Design

We map how housing systems interact with labour markets, welfare, planning, health, and local government finance. This informs solutions that understand both the macro pressures and the micro realities.

2. Prevention First

Our work centres on a prevention-first philosophy that treats emergency housing responses as a symptom of deeper structural issues. Ebanomics advocates for upstream investment, early intervention, and cross-sector coordination.

3. Data, Insight, and Lived Experience

We use evidence—quantitative and qualitative—to challenge assumptions and push for models that reflect how people actually move through systems. This includes root cause analysis, demand modelling, user journeys, and service redesign.

WHO WE SERVE

Ebanomics is designed for leaders, councils, housing associations, policymakers, academics, and organisations seeking a deeper, more coherent understanding of housing as an economic system. It is also a platform for early-career professionals and Black women in leadership who are navigating complex public service environments and want a space that affirms their expertise and potential.

OUR BELIEF

My view is that the UK will continue to struggle with homelessness, poverty, and affordability until the national narrative shifts. We cannot resolve these issues through crisis-led policy or fragmented service models. The future requires strategic prevention, long-term investment, and leadership that understands the intersection of home and economics. Ebanomics exists to champion that future.